I am reading SEO book by Aaron Wall. Very comprehensive and, to an uninitiated such as me, it speaks a world. Juggling through the search algorithms, cautioning the practitioner about tweaking too much with the Web pages, emphasising time and again on the uniqueness of content and look, the book offers a lot of material to fortify the optimizer's traffic generating witchery.
The search engine optimizers are the head masons of the web world. They are employed to build an eye-catching Web page with the available resources. A house, with all embellishments, but lacking proper light and air soon wears a haunted look. A website owner runs a similar risk if his online presence lies in want of traffic and ranking. SEO provides an efficient outline, builds on it and also paves a broader driveway to the owner's Web page.
World Wide Web (WWW) has made it possible for you to reach out to the global audience hooked on the internet. Your web presence secures your place in the global information map. WWW is not a desolate road and nobody in there wants to build a hermitage for himself. People on web are seeking either involvement or business, and profit therefrom.
Your Web page is your marketeer. It has to be spruced up all the more because your Web page, in the end, has to warrant participation from the target audience, people who are the probable takers of what you have to offer. In doing so, you have the advantage of dealing with an informed readership that recognises your efforts at branding your product and service.
Branding is a global phenomenon and companies and businesses are vying against for customer attention. There are around 20 billion Web pages and Google has crawled about 10 billion of them (as of Dec 2007). Web, though it provides you an opportunity to represent yourself, is not obliged to generate traffic for you. There is a mechanisation called search engine that traces your location on Web sniffing for the key terms or keywords involved in the search. The early visibility in the search engine could place you in an advantageous position. And, SEO is all about improving your rank on the search engines and thus attract traffic for the Web page owner.
(379 words)
2 comments:
This is a good preface for this SEO book. You have emphasized on the importance of the SEO and that this book can help you to do so. Good summary!
I would like to add something else to this writing. The whole concept of SEO is to rank your self on the top and to conquer the entire world which is related to your product, concept or write-up. In this race to stand on the top are many factors involved, keywords is one of them. SEO is not only about keywords or reaching the apex point always, but it is about reaching the apex in the relative and associated world.
SEO is not the only effort of any one informed person reaching the other but it is an effort of bringing uninformed people seeking an opportunity of learning about things in the most convenient manner.
Post a Comment